Not long ago, all beauty products, skincare, cosmetics, and personal care products were bought in-store. High-end cosmetic customers visited cosmetologists at beauty counters to try on new products. Today, customers are becoming more comfortable with online e-commerce shopping experiences. Technology makes it easy for customers to “try on” cosmetics virtually.

In 2018, online sales of cosmetics were 5% of the total market and growing. Beauty technology will only improve over time.

To meet the growing demand and delight your customers in an increasingly saturated market, e-commerce businesses, fulfillment, and shipping processes must meet a variety of needs.

Custom printed packing tape makes it easy to fulfill orders quickly while keeping boxes looking professional.

There are many packing supplies options for cosmetic packaging that allows your products to arrive intact and free from theft. However, if you’re using plastic tape for carton sealing, you’re putting products and customer satisfaction at risk. Plastic tape floats on top of a carton and is not tamper-evident, meaning that potential thieves can push open the carton and take high-value items without a trace.

If customers don’t receive their items, it can be costly to your bottom line and reflect poorly on your business. In e-commerce, an unhappy customer has the power to share dissatisfaction quickly via negative online reviews before your business has a chance to rectify the situation.

To protect your e-commerce shipments and prevent dissatisfied customers, consider using water-activated tape to seal your cartons.

• Water-activated tape also allows your shipping boxes to project a clean, professional image.
• Water-activated tape has custom packing tape capabilities that allow you to send consistent, branded packages.